Image Damage

How to reestablish an image
I recently talked to a band who’s working on getting rid off an image damage they’ve been coping with since day one. I tried to focus on the band’s amenities (and there are A LOT) but whatever scenario I pictured in my head, nothing really worked out. It seems as if the underground-music scene is way more “sensitive” when it comes down to reputation, externity and image than other music genres.

GOOD because this fact encourages a kind of “natural selection” which is essential for any kind of subculgure.
BAD because this band obviously has been misunderstood and misinterpreted a lot

From what I have learned it is nearly impossible to reestablish an image that has been heavily damaged. Sad but true.