Digital Sales? Look overseas!
40% of all record sales in the USA in 2009 were digital… Another 2-4 years and we might have the same numbers at European music markets as well. Note to self: rethink distribution and marketing strategies. For more information check blog.nielsen.com
UPDATE for 2011: Here are some up-to-date figures from 2011. The trend continues.
* On July 3, Eminem’s Recovery became the first digital album to sell more than one million units; Adele’s 21 is on track to surpass a million units next week. Through the first six months of the year, Adele has the biggest selling; album of the year, digital album of the year, physical album of the year and digital track of the year.
* 21 by Adele, has sold 2.5 million album sales, 1.5 million physical albums and 992,000 digital album sales while “Rolling in the Deep” has been downloaded more than four million times.
* Adele’s 19 is the biggest selling catalog album of the year through the first six months of 2011.
* Lady Gaga’s Born This Way experienced the biggest 1st week album sales of 2011 with 1,108,000 units – the biggest 1st week album sales since 50 Cent’s Massacre in 2005. The album sold a record 662,000 digital albums in the first week of release.
* “E.T.” by Katy Perry tops the chart for best selling digital song for the first six months of 2011 with 4.1 million downloads.
(Source:blog.nielsen.com)
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